Is it any different when you build a Custom guitar?

For a special order I spend even more time with the customer, trying to be sure I understand what they are after and explaining what is a good idea and what is not. I like to think I can guide them, not allowing them to make silly choices; it’s a gourmet meal rather than a buffet lunch. It is always difficult to use words to describe sound and tone, and different people hear different things, so it sometimes takes a lot of effort to understand each other, but it is my job to make sure the end result is worth it.