Guitar Maker or Luthier?

The word has now been adopted as if it were a qualification, sometimes with "master" added to it, although no exams, training or even experience is involved. I think it is "disingenuous", an attempt to sound superior, and I think it covers up amateurism and lack of knowledge. 

To me it's a bit like saying "campanologist" rather than "bell ringer", or “couturier” rather than “dressmaker”, unnecessary and pretentious. Even some larger companies and experienced makers now call themselves Luthiers. 

I won't give up easily, and I’m not the only maker who thinks like this. One last comment - I’ve been stopped for speeding in the UK and the USA, each time by a policeman, never a gendarme.